HomeBlogPost-Privacy Consumers In The Data-Driven World

Post-Privacy Consumers In The Data-Driven World

Accumulation and exchange of enormous amounts of data will take the consumers to a new post-privacy world. The post-privacy world refers to the ecosystem where the concept of data privacy is no longer relatable. Consumers speculate that technology will solve all the current matters surrounding personal priority. But they also realize that the connected digital world will heavily track their actions. Concepts like public facial recognition systems may impair the personal privacy of anyone passing down the road. The rapid growth of such systems is at a point where user’s consent will not be needed for these self-reliant systems. Regardless, consumers affirm that the only way to make the most out of the digital world is to eliminate privacy concerns.

Importance Of Post-Privacy Future

As per Ericsson Consumer & IndustryLab, Consumers expect personal data privacy challenges to be nonexistent in the near future. 83% of consumers are eager to experience the Internet of Senses. The only way to successfully implement the Internet of Senses is by resolving all the challenges about data rights. To be accurate, the transmission of senses and storing their data will have to be strictly secure for the Internet of Senses to exist. These statistics are enough for companies to know which goal they should be focusing on for the next decade.

Post-privacy consumers know and understand the importance of reliance on their data privacy. They understand that soon the digital world will be a major component of day-to-day life. The digital world will play a vital position in the economy and productivity. As such, consumers believe that any job would require digital skills in the near future. On top of that, 64% of consumers believe that a global digital currency will be internationally accepted everywhere. They also expect that technology will play a part in decreasing prices with the help of automation and digitization.

AI & The Internet Of Senses: Data Privacy Skepticism

Consumers are aware of privacy limitations with the constant touch to the Internet. Consumers are confident that everything that is done online would be feasible to track and monitor. As a result, consumers are prioritizing privacy regulations highly. Consumers foresee that social credit systems will be more prevalent than loyalty points or Airmiles. 56% of post-privacy consumers expect that they will be able to be stealth against digital trails. As such, consumers express their need for some sort of digital invisibility cloaks. 

Prominent growth of AI in the digital systems have brought several privacy concerns as well. Consumers are skeptical about the AI treatments and fairness of such AI algorithms. In addition to that, this algorithm anxiety can end up causing discomfort and hesitation towards technological implementations. Eventually, such skepticism and suspicions can cause ripples and result in an unhealthy ecosystem. Technical implementations have to be considerant of these possibilities first handedly to avoid them.

Internet Of Senses & Data Privacy

Substantial problems about data privacy are already arising constantly. Many social media and file-sharing platforms are facing trials in current times. Moreover, there are cases where data has been compromised by mistake or by data theft. These data privacy compromises can cause uncertainties about future technological implementation if found often. Eventually, it can slow down the lifecycle of concepts such as the Internet of Things.

Internet of Senses would allow the user to directly interact with their thoughts and convey their senses over the Internet. Therefore, the Internet of Senses can render consumers completely transparent against privacy threats. For instance, Adversaries can target an individual and deliberately trick them into personalized, accurate traps. Hence, implementation of the Internet of Senses is not feasible without utmost user privacy.


In summary, privacy is one of the rights that users constantly demand from any technology. Full freedom from privacy issues will allow users to freely adapt to new technologies. Better privacy regulation will directly correlate to a better response from consumers. On the bright side, technological companies are now aware of consumer expectations. Hence, solving these privacy concerns will create the most value for post-privacy consumers. The Internet of Senses, Brain Gateways, and Merged Reality are new concepts. The future of these concepts will rely on consumer trust and response. Hence, privacy for the consumers will serve as a vital factor for next-generation technologies.  

Federico Pacifici
CEO of IoT Worlds. Creative and innovative IoT Engineer, Project Manager and Digital Marketing Specialist with strong passion and skills on high-tech. Able to see the IoT big picture. Build, propose and provide end-to-end turnkey IoT Projects. Experienced in large and complex projects in different market (Automotive, Oil and Gas, Healthcare, Intelligent Transportation Systems, Smart Cities, Telecom) and countries.

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